TY  - BOOK
AU  - Choffray,Jean Marie
AU  - Lilien,Gary L.
TI  - Market planning for new industrial products
SN  - 0471049182
PY  - 1980///
CY  - New York
PB  - Wiley
KW  - Product management
KW  - Case studies
KW  - New products
N1  - 'A Ronald Press publication.'; Includes indexes; Bibliography: p.273-285
ER  -