Choffray, Jean Marie <br/><br/>
Market planning for new industrial products 
Jean-Marie Choffray, Gary L. Lilien 
 - New York  Wiley  1980 
 - 294p. 24cm 
 - Ronald series on marketing management .
<br/><br/> 'A Ronald Press publication.'  Includes indexes 
<br/><br/>Bibliography: p.273-285 
<br/><br/><label>ISBN: </label>0471049182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Product management--Case studies<br/>New products