Nickels, William G. <br/><br/>
Marketing principles  a broadened concept of marketing 
William G. Nickels. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1978. 
 - 576p. 24cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0135582059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.