TY  - BOOK
AU  - Crosby,John V.
TI  - Managing the big sale: a relational approach to marketing strategies, tactics, and selling 
SN  - 0844234273
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Selling
KW  - Key accounts
KW  - Management
KW  - Sales management
KW  - Marketing
ER  -