Crosby, John V. <br/><br/>
Managing the big sale :  a relational approach to marketing strategies, tactics, and selling / 
John V. Crosby. 
 - Lincolnwood, Ill. :  NTC Business Books,  1996. 
 - 224 p. :  ill. ; 2  4 cm. 
<br/><br/><label>ISBN: </label>0844234273  RM110.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts--Management.<br/>Sales management.<br/>Marketing--Management