TY  - BOOK
AU  - Kennedy,Sherril
AU  - Corkindale,David R.
TI  - Managing the advertising process
SN  - 0347011098
PY  - 1976///
CY  - Farnborough, Hants.
PB  - Saxon House
KW  - Advertising
KW  - Management
KW  - Europe
N1  - Includes indexes; p. 245-278
ER  -