Kennedy, Sherril. <br/><br/>
Managing the advertising process / 
Sherril H. Kennedy, David R. Corkindale. 
 - Farnborough, Hants. :  Saxon House,  1976. 
 - 283 p. :  ill. ;  24 cm. 
 - Saxon House studies .
<br/><br/> Includes indexes. 
<br/><br/>p. 245-278. 
<br/><br/><label>ISBN: </label>0347011098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising--Europe.