Montgomery, David Bruce <br/><br/>
Management science in marketing 
/ by David B. Montgomery and Glen L. Urban 
 - Englewood Cliffs, N.J.  Prentice-Hall  1969 
 - xix, 376 p.: 24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>69-014590 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management