TY  - BOOK
AU  - Wilson,R.M.S.(Richard Malcolm Sano)
AU  - 
AU  - 
TI  - Management controls and marketing planning
SN  - 0434922668
PY  - 1979///
CY  - Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann : London
KW  - Marketing
KW  - Management
N1  - Includes index; Bibliography: p. 201-217
ER  -