Wilson, R. M. S. (Richard Malcolm Sano) <br/><br/>
Management controls and marketing planning 
/ R. M. S. Wilson 
 - Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann : London  1979 
 - xvi, 224 p. : ill. ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 201-217. 
<br/><br/><label>ISBN: </label>0434922668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management