TY  - BOOK
AU  - Diamantopoulos,Adamantios
AU  - Mathews,Brian
TI  - Making pricing decisions: a study of managerial practice 
SN  - 0412492407
PY  - 1995///
CY  - London
PB  - Chapman & Hall
KW  - Prescription pricing
KW  - Pricing
KW  - Management
ER  -