TY  - BOOK
AU  - Moyer,Reed
AU  - Hutt,Michael D.
TI  - Macro marketing
SN  - 0471026999
PY  - 1978///
CY  - Wiley
PB  - Santa Barbara Calif
KW  - Marketing
N1  - 'A Wiley/Hamilton publication.'; Includes bibliographical references and index
ER  -