Moyer, Reed. <br/><br/>
Macro marketing / 
Reed Moyer, Michael D. Hutt. 
 - 2nd ed. 
 - Wiley :  Santa Barbara Calif,  1978. 
 - xii, 201 p. :  ill. ;  23 cm. 
<br/><br/> 'A Wiley/Hamilton publication.' 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471026999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.