TY  - BOOK
AU  - Taylor,Bernard
AU  - Wills,Gordonjoint comp
TI  - Long range planning for marketing and diversification
SN  - 0258967781
PY  - 1971///
CY  - Bradford
PB  - Bradford University Press
KW  - Marketing
KW  - Diversification in industry
N1  - Includes bibliographical references
ER  -