TY  - BOOK
AU  - Schreiber,Alfred L.
AU  - Lenson,Barry
TI  - Lifestyle and event marketing: building the new customer partnership 
SN  - 0070561532
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Corporations
KW  - United States
KW  - Issues management
KW  - Corporate sponsorship
KW  - Customer relations
KW  - Advocacy advertising
ER  -