Schreiber, Alfred L. <br/><br/>
Lifestyle and event marketing :  building the new customer partnership / 
Alfred L. Schreiber ; with Barry Lenson. 
 - New York :  McGraw-Hill,  1994. 
 - 263 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0070561532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Corporations--United States.<br/>Issues management--United States.<br/>Corporate sponsorship--United States.<br/>Customer relations--United States.<br/>Advocacy advertising--United States.