TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Learning aid for use with Basic marketing: a managerial approach, ninth edition 
SN  - 0256036500
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -