McCarthy, E. Jerome <br/><br/>
Learning aid for use with Basic marketing :  a managerial approach, ninth edition / 
 Basic marketing :  a managerial approach. 
E. Jerome McCarthy, William D. Perreault. 
 - Homewood, Ill. :  Irwin,  1987. 
 - 1 v. (various paging) ;  28 cm. 
<br/><br/><label>ISBN: </label>0256036500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.