McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clipping from the popular business press / 
E. Jerome McCarthy and William D. Perreault 
 - Homewood, Ill. :  Irwin,  1991- 
 - v. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> 'Clippings from the popular business press.' 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals<br/>Marketing--Management--Periodicals