Anthology of practical marketing, to accompany Baer The marketing system process  cases and problems 
Lynn J. Loudenback 
 - Pacific Palisades, Calif  Goodyear Pub. Co  1976 
 - vii, 178 p ill 28 cm 
<br/><br/><label>ISBN: </label>0876200722 
<br/><br/><label>LCCN: </label>75-28509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures