Holden, Nigel

Japanese-led companies understanding how to make them your customers Nigel Holden, Matt Burgess - London McGraw-Hill 1994 - 228 p. ; 24 cm.

0077078179

93-37640


Export marketing--United Kingdom--Management
Corporations, Japanese--Management
Corporate culture--Japan
Consumer behavior--Japan


United Kingdom--Commerce--Japan
Japan--Commerce--United Kingdom