Elling, Karl A. <br/><br/>
Introduction to modern marketing :  an applied approach / 
by Karl A. Elling. 
 - New York :  MacMillan,  1969. 
 - xiv, 431 p. :  ill. ;  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.