TY  - BOOK
AU  - Rewoldt,Stewart Henry
AU  - Scott,James D.
AU  - Warshaw,Martin R.
TI  - Introduction to marketing management: text and cases 
SN  - 0256019282
PY  - 1977///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing management
N1  - Includes bibliographical references and indexes
ER  -