TY  - BOOK
AU  - Jefkins,Frank
TI  - Introduction to marketing, advertising and public relations
SN  - 0333324005
PY  - 1982///
CY  - London
PB  - MacMillan
KW  - Marketing
KW  - Advertising
KW  - Public relations
N1  - Bibliography : p. 283-284
ER  -