Jefkins, Frank. <br/><br/>
Introduction to marketing, advertising and public relations / 
Frank Jefkins. 
 - London :  MacMillan,  1982. 
 - 290 p. ;  22 cm. 
<br/><br/>Bibliography : p. 283-284. 
<br/><br/><label>ISBN: </label>0333324005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Public relations.