TY  - BOOK
AU  - Turnbull,Peter W.
AU  - Cunningham,Malcolm T.
TI  - International marketing and purchasing: a survey among marketing and purchasing executives in five European countries 
SN  - 0333289897
PY  - 1981///
CY  - London
PB  - MacMillan
KW  - Marketing
KW  - European Economic Community countries
ER  -