Interactive marketing :  the future present / 
Edward Forrest, Richard Mizerski, editors. 
 - Chicago :  American Marketing Association,  1996. 
 - 390 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0844234265  RM139.26 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interactive marketing.