Pollay, Richard W. <br/><br/>
Information sources in advertising history : 
edited and compiled by Richard W. Pollay. 
 - Westport, Conn. :  Greenwood Press,  1979. 
 - xiv, 330 p. ;  25 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0313214220  22.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History--Bibliography.