TY  - BOOK
AU  - Bettman,James R.
TI  - An Information processing theory of consumer choice
T2  - Advances in marketing series
SN  - 0201008343
PY  - 1979///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references [p. 355-382] and index
ER  -