Bettman, James R. <br/><br/>
An Information processing theory of consumer choice / 
James R. Bettman. 
 - Reading, Mass. :  Addison-Wesley,  1979. 
 - xiv, 402 p. :  ill. ;  25 cm. 
 - Advances in marketing series. .
 - Advances in marketing series. .
<br/><br/>Includes bibliographical references [p. 355-382] and index. 
<br/><br/><label>ISBN: </label>0201008343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumers--United States.