TY  - BOOK
AU  - Webster,Frederick E
TI  - Industrial marketing strategy
SN  - 0471048798
PY  - 1979///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Marketing management
KW  - Industrial procurement
N1  - 'A Ronald Press publication.'; Includes bibliographies and index
ER  -