Webster, Frederick E <br/><br/>
Industrial marketing strategy / 
Frederick E. Webster, Jr 
 - New York :  Wiley,  1979 
 - xvi, 279 p. :  24 cm 
 - Roland series on marketing management .
<br/><br/> 'A Ronald Press publication.' 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0471048798 
<br/><br/><label>LCCN: </label>78-26599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Industrial procurement