Industrial marketing perspective  a reader / 
James D. Hlavacek ... et. al. 
 - Chicago :  American Marketing Association,  1981 
 - 237p. ; 
<br/><br/><label>ISBN: </label>0877571538 
<br/><br/><label>LCCN: </label>81-7890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures