TY - BOOK AU - Hill,Richard M,b.1923 AU - Alexander,Ralph S.(Ralph Samuel),1893- AU - Cross,James S.(James Shorten) TI - Industrial marketing SN - 0256000107 PY - 1975/// CY - Homewood, Ill. PB - R. D. Irwin KW - Marketing N1 - In the previous editions Ralph S. Alexander's name appeared first on the t.p; Includes bibliographical references and indexes ER -