TY  - BOOK
AU  - Brand,Gordon T.
AU  - 
AU  - 
TI  - The industrial buying decision: implications for the sales approach in industrial marketing 
SN  - 0304290785
PY  - 1972///
CY  - Associated Business Programmes; Distributed by Cassell
PB  - London
KW  - Industrial procurement
KW  - Marketing
KW  - Management
N1  - Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd; Bibliography: p. 127-128
ER  -