Brand, Gordon T. <br/><br/>
The industrial buying decision :  implications for the sales approach in industrial marketing / 
by Gordon T. Brand. 
 - Associated Business Programmes; Distributed by Cassell :  London,  1972. 
 - 134 p. :  illus. ;  25 cm. 
<br/><br/> Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd. 
<br/><br/>Bibliography: p. 127-128. 
<br/><br/><label>ISBN: </label>0304290785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial procurement.<br/>Marketing--Management.