TY  - BOOK
AU  - Moriarty,Rowland T.
TI  - Industrial buying behavior: concepts, issues, and applications 
SN  - 066906212X
PY  - 1983///
CY  - Lexington, Mass
PB  - Lexington Books
KW  - Industrial procurement
KW  - Marketing research
N1  - Bibliography: p. 161-170
ER  -