Moriarty, Rowland T. Industrial buying behavior : concepts, issues, and applications / Rowland T. Moriarty with editorial assistance by Mel Patrell Furman. - Lexington, Mass : Lexington Books, 1983. - xx, 175 p. : ill. ; 24 cm. Bibliography: p. 161-170. ISBN: 066906212X Subjects--Topical Terms: Industrial procurement.Marketing research.