Moriarty, Rowland T.

Industrial buying behavior : concepts, issues, and applications / Rowland T. Moriarty with editorial assistance by Mel Patrell Furman. - Lexington, Mass : Lexington Books, 1983. - xx, 175 p. : ill. ; 24 cm.

Bibliography: p. 161-170.

066906212X


Industrial procurement.
Marketing research.