TY  - BOOK
AU  - Goldstein,Larry Samuel
TI  - Inducing resistance to persuasion: an attempt to extend inoculation theory to a marketing context 
PY  - 1981///
CY  - New York
PB  - City University of New York
KW  - Marketing
N1  - Thesis (Ph.D)- City University of New York, 1981; Bibliography: p. 203-208
ER  -