Goldstein, Larry Samuel. <br/><br/>
Inducing resistance to persuasion :  an attempt to extend inoculation theory to a marketing context / 
by Larry Samuel Goldstein. 
 - New York :  City University of New York,  1981. 
 - 218 p. ;  22 cm. 
<br/><br/>Thesis (Ph.D)- City University of New York, 1981. 
<br/><br/>Bibliography: p. 203-208. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.