TY  - BOOK
AU  - Dyer,Robert F.
AU  - Forman,Ernest H.
TI  - An analytic approach to marketing decisions
SN  - 013558826X
PY  - 1991///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
N1  - Book is accompanied by one diskette bearing the same call number and available at Bahagian Pengurusan Maklumat
ER  -