Dyer, Robert F. <br/><br/>
An analytic approach to marketing decisions / 
Robert F. Dyer, Ernest H. Forman 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1991 
 - xii, 368 p. :  ill. ;  24 cm. +  1 computer disk (5 1/4 in.) 
<br/><br/> Book is accompanied by one diskette bearing the same call number and available at Bahagian Pengurusan Maklumat 
<br/><br/><label>ISBN: </label>013558826X 
<br/><br/><label>LCCN: </label>89-27451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making