TY  - BOOK
AU  - Sa'ari Md. Nooh
TI  - The impact of the perception of marketing mix variables on international product choice: the Malaysian perspective
PY  - 1997///
CY  - Florida
PB  - Nova Southeastern University
KW  - Consumers' preferences
KW  - Malaysia
KW  - Econometric models
KW  - Consumption (Economics)
KW  - Consumers
KW  - Decision making
N1  - Thesis (Ph.D.) - Nova Southeastern University, 1997; p. 247-296
ER  -