The impact of the perception of marketing mix variables on international product choice the Malaysian perspective - Sa'ari Md. Nooh (Florida Nova Southeastern University, 1997)
Thesis (Ph.D.) - Nova Southeastern University, 1997
p. 247-296
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Keywords: Consumers' preferences -- Malaysia -- Econometric models; Consumption (Economics) -- Malaysia -- Econometric models; Consumers -- Malaysia -- Decision making -- Econometric models