Sa'ari Md. Nooh <br/><br/>
The impact of the perception of marketing mix variables on international product choice  the Malaysian perspective 
by Sa'ari Md. Nooh 
 - Florida  Nova Southeastern University  1997 
 - 296 p. : ill. ; 23 cm. 
<br/><br/>Thesis (Ph.D.) - Nova Southeastern University, 1997 
<br/><br/>p. 247-296 
<br/><br/><label>ISBN: </label> RM216.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences--Malaysia--Econometric models<br/>Consumption (Economics)--Malaysia--Econometric models<br/>Consumers--Malaysia--Decision making--Econometric models