TY  - BOOK
AU  - Rodgers,Buck
AU  - Shook,Robert L.
TI  - The IBM way: insights into the world's most successful marketing organization 
SN  - 0006374360
PY  - 1986///
CY  - London
PB  - Fontana/Collins
KW  - Success in business
KW  - Leadership
KW  - Corporate image
KW  - Personnel management
N1  - First published by Harper & Row, New York, 1986
ER  -