Rodgers, Buck. <br/><br/>
The IBM way :  insights into the world's most successful marketing organization / 
Buck Rodgers with Robert L. Shook. 
 - London :  Fontana/Collins,  1986. 
 - 254 p. ;  20 cm. 
<br/><br/> First published by Harper & Row, New York, 1986. 
<br/><br/><label>ISBN: </label>0006374360  RM20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Leadership.<br/>Corporate image.<br/>Personnel management.