Madden, Thomas Justin. <br/><br/>
Humor in advertising :  applications of a hierarchy of effect paradigm / 
Thomas justin Madden. 
 - Amherst, Mass. :  University of Massachusetts,  1982. 
 - 204 p. ;  21 cm. 
<br/><br/>Thesis (Ph.D) University of Massachusetts, 1982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.