Rice, Craig S <br/><br/>
How to plan and execute the marketing campaign  strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing 
by Craig S. Rice 
 - Dartnell : Chicago  1966 
 - 178 p. ; 29 cm. 
<br/><br/><label>LCCN: </label>66-006727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing