Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers
Publication details: Belmont, Ca. : Wadsworth Publishing Co., 1991Edition: 4th edDescription: 364 p. : ill. ; 24 cmISBN:- 053414778X
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5814.F57 1991 (Browse shelf(Opens below)) | 1 | Available | 00000220320 |
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| HF5814.F57 1988 Fundamentals of advertising research / | HF5814.F57 1988 Fundamentals of advertising research / | HF5814.F57 1988 Fundamentals of advertising research / | HF5814.F57 1991 Fundamentals of advertising research / | HF5814.G3 An outline of advertising | HF5814.U844 Using qualitative research in advertising : strategies, techniques, and applications / | HF5814.U844 2012 Using qualitative research in advertising : strategies, techniques, and applications / |
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